The Market
A Market is constituted by a group of Buyers & Sellers who respectively define their needs & offerings in order to create Business. If the Sellers dominate over the Buyers to buy whatever they offer, the situation thus created is known as Sellers’ Market. Likewise, when buyers dominate over the Sellers to buy whatever they need or their requirement is, a situation thus created is known as Buyers’ Market.
Customer priorities takes a back seat in Sellers’ Market as there isn’t much of a choice available to the customers whereas in a Buyers’ Market, customers demand what they need (sometimes what they want) or what their requirements are and thus create immense competition amongst the Sellers on almost all the fronts.
It therefore becomes a dire need for all the Sellers to strategise their approach towards the customers’ need in order to meet their Business Objectives. To Build Better Business and ensure that various resources are efficiently & effectively deployed, Sellers must define Their Market & it’s Constituents so as to put in place the strategies & result oriented efforts well in time and ahead of Their Competitors.
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